How to convert HEIC to JPG
Drop your HEIC photos onto the box, or tap it on a phone to choose them from your library. Leave the format on JPEG, set the quality (90 is a good default) and click Convert. Each photo is decoded with a WebAssembly build of libheif, converted to sRGB and encoded with MozJPEG. Download files one by one or as a single zip.
What HEIC is, and why your iPhone uses it
HEIC is Apple’s name for HEIF images compressed with HEVC, the codec behind H.265 video. Apple made it the default photo format for iPhones with iOS 11 in 2017 because it stores the same picture in roughly half the space of a JPEG, and it can hold extra data such as depth information for Portrait mode, and more than eight bits per colour channel.
The catch is compatibility. Windows needs installed extensions to open HEIC, and HEVC-coded images may need a separate video codec extension; many websites, forms and older apps refuse HEIC files entirely. Converting to JPG makes a photo work anywhere. You can also make the iPhone shoot JPEG by choosing Most Compatible under Settings, Camera, Formats.
What is kept and what is lost converting HEIC to JPG
- Kept: the picture itself, converted to sRGB, at the original size unless you choose to shrink it.
- Kept, if you choose: date taken, camera, lens, exposure settings and, optionally, GPS location.
- Lost: the extra bit depth, because JPEG is 8 bits per channel.
- Lost: Live Photo video, depth maps and other auxiliary data stored alongside the image.
- Changed: file size. A JPEG at quality 90 is usually larger than the HEIC it came from.
Colour profiles: why converted photos can look flat
Modern iPhones and many cameras record colour in a wider range than the sRGB standard the web and most software assume. A photo in Display P3, for example, stores numbers that only mean the right colour in P3. Writing those numbers straight into a JPEG that is then read as sRGB makes reds and greens look washed out. This converter reads the embedded colour profile and converts the pixels to sRGB properly before saving, so the colours you see after conversion match the original as closely as sRGB allows. Colours outside the sRGB range are clipped to its edge.
Metadata: what is kept, and the location switch
A JPEG written by this tool keeps the metadata that matters: the date the photo was taken, the camera make and model, the lens, exposure time, aperture, ISO, focal length and orientation. GPS coordinates are kept only if you leave metadata on “Keep everything”, and any photo that contains a location is marked with a GPS badge so it is never a surprise. Choose “Remove location” to delete just the coordinates, or “Remove all” to write a JPEG with no metadata at all. Maker notes and thumbnails are not copied. PNG and WebP output do not carry the EXIF block.
How to use it
- Drop your photos onto the box, or tap to choose them.
- Pick the output format, quality and size, and decide what to do with location data.
- Click Convert.
- Download each photo, or everything as one zip.
Frequently asked questions
How do I convert HEIC to JPG for free?
Drop the HEIC files onto this page and click Convert. It is free, has no watermark or file-count limit beyond the batch size, and needs no account.
Why can’t I open HEIC files on my PC?
HEIC needs codec support that Windows does not always include; you may need HEIF and HEVC extensions from the Microsoft Store. Converting to JPG avoids the problem.
Will my photos still contain their location?
By default the JPEG keeps its metadata, including GPS coordinates if the photo has them, and any photo with a location is flagged. Choose “Remove location” to delete only the GPS data and keep the date, camera and lens, or “Remove all” to strip everything.
Can I convert many photos at once?
Yes. Drop as many as you like (up to 300 on a computer, 25 on a phone, where memory is tighter). They are converted several at a time in background threads, each one reports its own result, and a failed file does not stop the rest. Download them individually or as one zip.
Are my photos uploaded to a server?
No. Decoding and conversion run in your browser using WebAssembly, and the photos never leave your device. The site records only an anonymous count of conversions with the formats involved and a rough batch size, never an image, a file name or any metadata.