Event Schema Generator

Is Event markup eligible for a Google rich result?

Event markup can make an event eligible for an event experience in Google Search, with dates, venue and ticket links. Google requires a name, a start date and a location.

Status verified on 24 September 2026. Google’s documentation: https://developers.google.com/search/docs/appearance/structured-data/event

About Event structured data

Event markup lets Google show your event, with its date, venue and ticket link, in an event experience in Search. It is aimed at real events with a defined time and place — concerts, classes, festivals, conferences — not promotions or sales.

Online events are supported as well. Mark the attendance mode as online and give a VirtualLocation with the URL where attendees join; a mixed event lists both a Place and a VirtualLocation.

Common Event schema mistakes

• Using a date without a time. Google needs the start date and time so that it can list the event at the right hour.
• Leaving out the venue name or address for a physical event. Location needs both a name and a postal address.
• Not updating eventStatus. A cancelled or postponed event must be marked EventCancelled or EventPostponed; and when an event is rescheduled you keep the new startDate and add previousStartDate.
• Marking up an event that is not actually held: promotions, sales, discounts and non-events do not qualify.
• Pointing the ticket URL to a page that does not let people buy tickets. The offer URL must lead directly to purchase.
• Ignoring time zones. A start time with a UTC offset removes any doubt about when the event happens in the local time of the venue.

Event schema example

A two-day conference with a physical venue, a ticket offer, a speaker and an organiser, as generated on this page, is shown below.

{
  "@context": "https://schema.org",
  "@type": "Event",
  "name": "Lahore Web Summit 2026",
  "startDate": "2026-09-18T10:00:00+05:00",
  "endDate": "2026-09-19T18:00:00+05:00",
  "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
  "eventStatus": "https://schema.org/EventScheduled",
  "location": {
    "@type": "Place",
    "name": "Expo Center Lahore",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "Abdul Haque Road",
      "addressLocality": "Lahore",
      "addressRegion": "Punjab",
      "postalCode": "54770",
      "addressCountry": "PK"
    }
  },
  "description": "Two days of talks and workshops on web performance, accessibility and search.",
  "image": "https://example.com/img/summit-1920.jpg",
  "offers": {
    "@type": "Offer",
    "url": "https://example.com/tickets",
    "price": 25,
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock"
  },
  "performer": {
    "@type": "Person",
    "name": "Amina Rahman"
  },
  "organizer": {
    "@type": "Organization",
    "name": "Example Events",
    "url": "https://example.com"
  }
}