Product Schema Generator

Is Product markup eligible for a Google rich result?

Product markup can produce product snippets (rating, price and availability in the result) and merchant listing experiences. Merchant listings need a page where the product can be bought, and stricter fields.

Status verified on 24 September 2026. Google’s documentation: https://developers.google.com/search/docs/appearance/structured-data/product-snippet

About Product structured data

Product markup can make a search result show a rating, a price and stock status. Which of those appear depends on the fields you provide and on whether the page is a product review, an aggregator, or a page where the product can be bought.

For a page where customers can buy, the merchant listing requirements apply: the offer needs a price and a currency as well as a name and image. Adding a GTIN, MPN and brand improves matching to Google’s product catalogue.

Common Product schema mistakes

• Marking up a product with no offer, rating or review. Google requires at least one of the three for a product snippet, and a name alone is not enough.
• Putting a price in text form, such as “$89.00”, in the price property. Price is a plain number; the currency belongs in priceCurrency as an ISO 4217 code.
• Marking up prices or availability that differ from what the page shows. The values in the markup must match the visible page.
• Using aggregateRating on a product with no visible customer reviews, or copying ratings from another site.
• Leaving out availability, then wondering why the result shows no stock status. Use the full schema.org URL or the enumeration name, such as InStock.
• Marking up a category or listing page as a single Product. Each Product markup should describe one product on a page about that product.

Product schema example

A backpack with two images, a brand, an in-stock offer and a rating of 4.6 from 132 reviews, as generated on this page, is shown below.

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Trailblazer 40L Backpack",
  "image": [
    "https://example.com/img/trailblazer-40-front.jpg",
    "https://example.com/img/trailblazer-40-side.jpg"
  ],
  "description": "A 40-litre hiking backpack with a rain cover, padded hip belt and laptop sleeve.",
  "sku": "TB-40-GRN",
  "mpn": "TB40G",
  "brand": {
    "@type": "Brand",
    "name": "Trailblazer"
  },
  "offers": {
    "@type": "Offer",
    "url": "https://example.com/products/trailblazer-40",
    "price": 89,
    "priceCurrency": "USD",
    "priceValidUntil": "2026-12-31",
    "availability": "https://schema.org/InStock"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": 4.6,
    "reviewCount": 132
  }
}