Local Business Schema Generator

Is LocalBusiness markup eligible for a Google rich result?

Google uses LocalBusiness markup for business details in the knowledge panel, alongside your Business Profile. It is not a standalone rich result, and it does not replace a Google Business Profile.

Status verified on 24 September 2026. Google’s documentation: https://developers.google.com/search/docs/appearance/structured-data/local-business

About Local Business structured data

LocalBusiness markup describes a physical place that customers can visit or that serves a local area. Google uses it, together with a verified Business Profile, to show details such as address, opening hours and phone number in the knowledge panel and local results.

The markup supports the profile; it does not replace it. If you have a physical location, claim your Google Business Profile first, and then make sure the details in your markup match it exactly. Where they disagree, the profile usually wins.

Common Local Business schema mistakes

• Marking up a business at a location the page does not describe. Each location needs its own page with its own LocalBusiness markup, not one block for the whole chain on the home page.
• Adding aggregateRating or review markup to your own business page. Google treats self-serving reviews as ineligible, so leave them out unless the page is genuinely a review site.
• Writing opening hours in 12-hour format. Times must be 24-hour, such as 17:30, and days must be the full English day name.
• Using a generic LocalBusiness type when a more specific one exists — Restaurant, Dentist, HairSalon and many more inherit all the same fields.
• Coordinates with too few decimal places, which puts the pin in the wrong building. Use at least five.
• Marking up a phone number or address that differs from the Google Business Profile. Inconsistent details are a common reason a knowledge panel shows the wrong information.

Local Business schema example

A café with opening hours, coordinates and a phone number, as generated on this page, is shown below. Note the separate OpeningHoursSpecification for each day and the 24-hour times.

{
  "@context": "https://schema.org",
  "@type": "CafeOrCoffeeShop",
  "name": "Green Leaf Café",
  "image": "https://example.com/photos/green-leaf-front.jpg",
  "url": "https://example.com/lahore",
  "telephone": "+92 42 1234567",
  "priceRange": "$$",
  "servesCuisine": "Coffee and light meals",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "12 Main Boulevard",
    "addressLocality": "Lahore",
    "addressRegion": "Punjab",
    "postalCode": "54000",
    "addressCountry": "PK"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 31.52037,
    "longitude": 74.35875
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": "Monday",
      "opens": "08:00",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": "Tuesday",
      "opens": "08:00",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": "Saturday",
      "opens": "09:00",
      "closes": "23:00"
    }
  ],
  "sameAs": "https://www.instagram.com/example"
}