Word frequency analysis shows what a piece of writing is actually about, as opposed to what its author intended. Writers use it to catch repetition, and SEO practitioners use it to check that a page reflects its target topic without tipping into keyword stuffing.
There is no target to hit. Modern search ranking does not use a density threshold, and writing to one produces awkward prose. Anything above roughly 3% for a single term usually reads as repetitive to a human.
Because "the", "and", and "of" dominate every English text and tell you nothing. Filtering them surfaces the words that actually characterise the document.
Because real search queries are phrases. Seeing that "online word counter" appears eight times is far more informative than three separate single-word counts.
Yes. Paste the visible text of a page you are competing with to see which terms and phrases it emphasises, then judge whether your own coverage has real gaps.
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